‘Childhood Rules’ Media Event

Visit California will host a curated media and influencer event in Seoul, Korea, bringing together a select group of tourism partners and leading local media and influencers. The program will be structured into two sessions, with a morning segment focused on media engagement and an afternoon session tailored to influencers, supporting both editorial storytelling and digital content creation around California as The Ultimate Family Playground.

Visit California is dedicated to delivering high-quality and effective engagements for both media and partners. By inviting a carefully selected group of top-tier attendees, the event will maintain an intimate atmosphere while ensuring valuable networking opportunities and impactful outcomes.

Partners participate through a required in-kind contribution with a minimum value of USD 1,000, such as hotel stay vouchers, attraction tickets or experience passes to be used as event prizes. In return, partners receive brand exposure including a short presentation opportunity, promotional video screening, logo placement on event materials and mentions during the program.

A minimum of four partners is targeted, with a total estimated in-kind value of USD 4,000+.

• Targeted media engagement
  Showcase California’s family-friendly attractions to top South Korean media through curated presentations and exclusive interviews.
• Influencer content creation
  Provide influencers with immersive experiences and resources to create compelling digital content about California as The Ultimate Family Playground.
• Strategic networking
  Connect media, influencers and tourism partners in an intimate setting to build relationships and drive collaborative promotions.