Club California

Club California is an international training series and educational platform designed to engage and motivate travel advisors and tour operators to develop and sell California product. Participating partners receive dedicated opportunities to address international audiences directly or through in-market representation. Programs are cost effective, giving California partners of all sizes an opportunity to increase international business.

Seminars are held in California’s highest spending international markets where travel advisors influence consumer booking decisions. Advisor education is a proven pillar of travel trade marketing, as it builds familiarity and trust. Advisors are much less likely to risk their reputation with their clients by booking unfamiliar destinations — and overseas advisors may simply not know about many of California’s hidden gems.

• Inspire key travel advisors
  Invited advisors have large clientele and participate in an immersive event with high production values and engaging networking.
• Expert in-market support
  Visit California’s international offices are headed by leading in-market travel experts with deep industry and media connections.
• Affordable international marketing
  Generate bookings by many potential visitors by inspiring a small number of influential travel advisors.
• Visit California’s global investments
  Visit California’s global investments increase mindshare in markets, increasing overall visitation.