Destination Webinars

Visit California’s Australia & New Zealand team is focused on one of the most important conversations in the market right now: value. This is not about discounts or chasing the lowest price, but about presenting California in a way that feels smart, inspiring and worth every dollar, aiming for travelers to see that a memorable Golden State experience is a great investment.

To achieve this, Visit California is partnering with Destination Webinars to deliver a dedicated California-themed online training series for the Australia and New Zealand travel trade.

Founded in 2020, Destination Webinars is a trusted, independent webinar platform for the AU & NZ travel industry, offering live and pre-recorded trainings and a library of 500+ on-demand updates. The platform's database includes 3,300+ travel trade professionals, and the audience spans retail agents, wholesalers and product managers.

In November 2025, Destination Webinars and Visit California ANZ will host a six-part California mini-series featuring multiple California partners. Each pre-recorded, 10-minute segment will be hosted by Destination Webinars, edited and placed prominently in their online library for on-demand access (Destination Webinars Library).

As a participating partner, you will receive: 

• A dedicated five-minute feature on your destination during one of the webinars in the California mini-series
• Inclusion in the launch newsletter sent to the 3,300+ Destination Webinars database
• Ongoing weekly promotion via newsletters and social media throughout November
• Visibility in trade media through coordinated advertising and editorial placements
• A copy of competition entry leads for follow-up marketing

Important: Depending on the number of partners involved, some destinations may share a webinar with a similar or neighboring region to ensure the California story is told in a cohesive way. In these cases, your dedicated five-minute spotlight will be guaranteed.

• High visibility
  Prominent placement in a featured California mini-series for travel advisors and a multi-channel campaign.
• Credibility
  Destination Webinars is an established platform trusted by 3,300+ ANZ travel professionals.
• Cost-effective
  Immerse travel advisors in your destination at a fraction of the cost of an on-site visit.