Helloworld Australia co-op

Visit California, in partnership with Helloworld Travel and Viva Holidays, will deliver a fully integrated co-op campaign targeting the Australian outbound market, designed to convert strong destination demand into bookings. Participate in an integrated consumer and trade campaign with Helloworld Travel and Viva Holidays, designed to drive bookings to California through packaged itineraries, strong tactical offers and nationwide retail distribution.

Building on the momentum of the California Agent Advisory Council (CAAC), this campaign will focus on promoting California as a leading long-haul destination through bookable, value-led packages that combine accommodation, experiences and transport. These packages will be designed to encourage multi-city travel and self-drive itineraries, increasing length of stay and regional dispersal across the state.

• High-impact print advertising
  Placements in Escape (metro) and The Australian Travel & Luxury
• Dedicated product placement
  Be featured on campaign landing pages across Helloworld and Viva Holidays, including 270+ retail microsites
• Reach large consumer and trade databases
  Inspire more than 650,000 subscribers
• Multi-channel advertising
  Reinforce your marketing across social, in-store screens, agent webinars and training materials
• Comprehensive reporteing
  Includes bookings, room nights, passenger numbers and media performance