Hopper x FIFA World Cup™
Inspire high-intent World Cup™ travelers to explore California beyond the host cities
Now-April 1, 2026
Overview
Visit California is partnering with Hopper as part of its World Cup™ strategy to reach high-intent travelers actively searching for flights and accommodations around match dates. Through Hopper’s World Cup package, destinations can position themselves as compelling extensions to a World Cup™ trip and drive consideration beyond host cities.
Ways to engage
Registration open
Participate in the opportunity
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About the opportunity
The program includes visibility within Hopper’s dedicated World Cup™ microsite, where users explore match destinations, travel deals and “Extend Your Trip” opportunities, as well as targeted push notifications delivered to relevant shoppers during the booking window.
Visit California has secured a statewide presence within this framework and is offering a co-opportunity for partners to participate at a discounted entry point.
Key benefits
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High-intent traveler reachConnect with World Cup™ travelers actively searching for flights and accommodations around match dates, capturing attention at a critical decision-making moment.
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Extend-the-trip considerationPosition your destination as a compelling add-on beyond host cities through Hopper’s World Cup™ microsite and “Extend Your Trip” content.
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Cost-efficient statewide visibilityBenefit from Visit California’s secured statewide presence and participate at a discounted investment level within a premium, World Cup™–focused environment.
