Overview
Visit California Mexico is partnering with IMACOP on a trade, product and California NOVA engagement platform that turns sports, road trips and regional California stories into sellable product for the Mexican trade. California partners may buy into selected initiatives including route and product features, digital hub placement, trade events, agent engagement and seasonal product pushes.
Ways to engage
New
Participate in the IMACOP co-op
About the co-op
The partnership will run from September 2026 through March 2027. The September launch includes Visit California presence at TurEXPO Guadalajara, followed by broader activity across IMACOP’s trade ecosystem, including digital screen visibility, email and WhatsApp communication, social and video content, a California travel guide/digital hub, agent training, a national sales blitz, webinars, trade events and product development.
IMACOP will also support the development of California travel products, including an exclusive sports-focused package and a California hub featuring 10 to 15 curated offers around live events, national parks, scenic routes, regional destinations and seasonal promotions. The program is designed to connect destination storytelling with product that agents can actually recommend and sell.
California industry partners will have the opportunity to participate in selected initiatives where timing and scope allow. Potential buy-in opportunities may include dedicated placement within the California hub, featured route or product packages, participation in VIP trade events, agent incentives, California NOVA engagement, seasonal promotions and spring travel pushes. Because of the short lead time, the September TurEXPO launch is not included as a partner buy-in opportunity.
This co-op is designed to give California partners greater visibility within Mexico’s travel trade while connecting destination exposure to training, product development and measurable sales opportunities.
Pricing details
Tier 1 — Featured Partner: USD $4,000
- Featured presence in the California digital hub
- Dedicated route or product feature
- Inclusion in selected trade communications
- Participation in one training, webinar or VIP trade opportunity where applicable
- Product or package visibility
- Agent engagement support
- Reporting on agreed deliverables
Tier 2 — Supporting Partner: USD $2,000
- Inclusion in the California hub
- Product or route mention
- Inclusion in selected agent communication
- Visibility within broader California trade activity
- Reporting on agreed deliverables
Key benefits
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Expand market reachPartner with IMACOP to connect California’s offerings with Mexico’s travel trade through targeted platforms and events.
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Drive product innovationDevelop tailored travel packages, such as sports-focused experiences, curated routes and seasonal promotions, to empower agents with sellable, story-driven products.
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Maximize visibility and engagementLeverage digital hubs, trade events, and training to ensure California remains top-of-mind for Mexican advisors and travelers.
Mexico Market Profile
The market profile report contains three sections:
Market landscape section offers a look at spending forecasts, arrivals and airlift to California.
Audience insights includes data on travel behaviors and accommodations and booking preferences.
California traveler and trip details includes data on leisure travelers’ airline reservations and top U.S. visited destinations.
