Japan and South Korea Trade and Media Mission

Visit California will conduct an in-market trade and media mission to Japan and South Korea, with programming designed to deepen strategic partnerships and unlock future growth opportunities across both markets.

The mission will provide a platform to engage a broad spectrum of trade and media stakeholders — from frontline agents to senior product managers, as well as leading traditional and digital media — reinforcing California’s position as a priority long-haul destination.

In-market missions remain a critical pillar of Visit California’s global strategy, creating space for forward-looking dialogue, collaborative market analysis and alignment on emerging traveler trends. By connecting top-tier trade executives with California industry partners, these engagements will help expand product awareness, inspire new itinerary development, and strengthen the relationships that drive sustained visitation and long-term market growth.

Note: The public relations track is subject to level of interest and delegates must attend both markets.

• Direct market access
  Build meaningful relationships with top Japanese and South Korean media and travel trade professionals.
• Strategic insights
  Gain key knowledge on Japan and South Korea's travel trends to better position your offerings in these markets.