Opodo eDreams Odigeo Playful Journeys Campaign - Germany

The Visit California Opodo/eDreams Odigeo Campaign is designed to raise awareness of California as a welcoming, diverse and fascinating travel destination and to drive direct product conversion on Opodo.de. Based on eDreams Odigeo's first-party data, key audiences will be targeted and reached at different stages of their customer journey (on-site, search results, off-site) and directed to a customized landing page featuring a variety of destinations, attractions, road trips, outdoors, dynamic hotels & flight offers.

Partners will have the opportunity to participate in the Visit California Germany & Opodo multi-channel campaign and feature highlights of their destinations.

Each participating partner will receive a set of branded banners to display on home page and search results page, a customized section on the California microsite with branded content, flight and hotel offers, and a dedicated newsletter.

With this campaign, we are continuing our successful partnership of the last two years, and we are relying on Opodo/eDreams Odigeo as a strong partner in these challenging times.

• Inspire German travelers during peak trip planning
  This campaign runs when the majority of Germans plan international travel.
• Align with a recognized, trusted brand
  eDreams ODIGEO is one of the largest travel and e-commerce platforms in Europe.
• Support from Visit California Germany
  Visit California's dedicated Germany office will help you make smart decisions for the market.