Outlook Forum unites California’s tourism industry for three days of networking, education and inspiration. Participate in an agenda packed with keynote speakers, panel discussions and breakout sessions that offer inspirational speakers alongside leading experts on tourism’s most pressing issues. You’ll also receive a first look at Visit California’s marketing, partner programs and strategy for the years ahead.
Ways to engage
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Register before Nov. 21 for an early bird discount
Early bird (exp. Nov. 21) - $849 Eligible: All organizations eligible for tourism business or DMO/Government/Public service/Tribal organization registration. Details below.
Tourism business - $1,499 Eligible: California tourism businesses including attraction, association, hotel/accommodations, restaurant, retail, rental car, or transportation and travel services.
DMO/Government/Public service/Tribal organization - $1,499 Eligible: California destination marketing organizations, government entities, public service representatives and tribal organizations.
Academic - $299 Eligible: Students currently enrolled and faculty are eligible for a discounted rate. Limited registrations available.
Vendor/Marketer/Agency - $2,499 Eligible: All vendors, contractors or agencies. *Exception: If you are a vendor or agency attending on behalf of a California DMO or tourism business client, please register as the tourism business or DMO organization. **Exception: If you are a partner agency/vendor with a current contract, please contact us using the form on this page.
You will receive a link to the discounted room block at the Gaylord Pacific Resort & Convention Center in your confirmation email. The rate is $329.
No. The early bird rate only applies to tourism industry members attending the conference. If your organization is planning to attend in the role of vendor, the vendor rate applies regardless of registration date.
We understand plans change. All cancellations are subject to an 8% cancellation fee covering initial processing fees. If you are unable to attend after registering, you may substitute someone to attend in your place. Registrations can be refunded minus the cancellation fee up to February 20, after this date cancellations are non-refundable.
You can cancel or otherwise modify your registration by returning to the registration form and clicking the “Already registered?” link at the top. Contact event staff for support using the contact form at the bottom of this page.
First check any junk or “other” folders in your mail client. You can also view and print confirmation of your registration by returning to the registration form and clicking the “Already Registered” link at the top of the form.
If you cannot locate the email and would like a copy for your records, please contact event staff using the contact form at the bottom of this page.
Yes! This year’s conference includes the elegant Poppy Awards festivities and dinner. The Poppy Awards occurs every other year and is a celebration of the best in tourism marketing.