Join Visit California Mexico and PriceTravel in this multi-channel co-op
Now-Feb. 27, 2027
Join Visit California Mexico and PriceTravel in a multi-channel co-op designed to turn California inspiration into bookable travel across consumer, travel advisor and affiliate segments. Participating partners can gain dedicated destination visibility, product promotion, media support and access to PriceTravel’s broad distribution ecosystem in Mexico.
Visit California Mexico is partnering with PriceTravel on a multi-channel co-op designed to connect California destinations and experiences with Mexican travelers at multiple points in the travel planning and booking process.
The program will leverage PriceTravel’s consumer platform, PriceAgencies travel advisor network, digital media, email, social channels, landing pages, sales kiosks and training opportunities to showcase bookable California product and inspire deeper exploration of the state. California partners may participate with destination-led content, packages, seasonal offers, road-trip ideas and regional itineraries that complement California’s major gateways.
Participating partners will have the opportunity to receive enhanced destination visibility within the broader Visit California campaign, with dedicated placements and product support based on the selected participation tier. Potential elements include PriceTravel.com banners and destination placements, dedicated or shared landing-page visibility, email support, PriceAgencies exposure, affiliate media, travel advisor training and other campaign inventory confirmed within each tier.
The program is particularly well suited for partners looking to extend Mexican travelers beyond the primary gateways, promote regional itineraries, support family and road-trip travel, or connect destination product with timely sports, entertainment and seasonal travel opportunities.
PriceTravel combines consumer, travel advisor and affiliate distribution, allowing participating California partners to support both awareness and bookable travel. Campaign reporting will be provided based on the confirmed media plan and may include impressions, clicks, engagement, product visibility and available commercial indicators.
Space and inventory are subject to availability and final confirmation with Visit California and PriceTravel.
Includes:
Final inventory will be confirmed based on availability and campaign timing.
Includes:
Final inventory will be confirmed based on availability and campaign timing.
The market profile report contains three sections: