USA Travel Show Nordics
Showcase your destination or product to 250 travel trade and media at a dynamic B2B workshop
Feb. 26-27, 2026
Overview
Launched in 2012, The Americas Travel Show is the premier opportunity for American destinations and hospitality brands to meet face-to-face with the Nordic travel trade and media. Through this co-op, you can showcase your destination or product to 250 travel trade and media in a B2B workshop format.
Ways to engage
Registration open
Participate in The Americas Travel Show
Subscribe to the travel trade newsletter
About the opportunity
The full-day program includes news conferences (available at an additional cost). It will also feature a tour operator roundtable, a market update and one-on-one meetings in a workshop format. The Americas Travel Show is organized by Atlantic Link on behalf of Discover America, and strategic partners include Brand USA and the U.S. Travel Association.
Key benefits
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High-impact exposureShowcase your U.S. destination or product to 250 travel trade and media professionals at a B2B workshop.
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Exclusive networking opportunitiesParticipate in news conferences, roundtables and one-on-one meetings to strengthen industry connections.
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Strategic market insightsGain valuable updates and feedback from key market players to enhance your marketing strategy.
$160K
FY23/24 Nordics market investment
$300M
Nordics visitor spending in 2023
Tourism Economics
Nordics Market Profile
The market profile report contains three sections:
- Market landscape section offers a look at spending forecasts, arrivals and airlift to California.
- Audience insights includes data on travel behaviors and accommodations and booking preferences.
- California traveler and trip details includes data on leisure travelers’ airline reservations and top U.S. visited destinations.
