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USA Travel Show Nordics

Showcase your destination or product to 250 travel trade and media at a dynamic B2B workshop

Feb. 26, 2026

Overview

Launched in 2012, The Americas Travel Show is the premier opportunity for American destinations and hospitality brands to meet face-to-face with the Nordic travel trade and media. Through this co-op, you can showcase your destination or product to 250 travel trade and media in a B2B workshop format.

Ways to engage


Opportunity information

  • Price

    Tier 1 - Buy-in cost at the Visit California booth: $500

    Tier 2 - Own booth and delegate: $2,000

  • Dates

    Feb. 26-27, 2026

    Enrollment ends Feb. 13, 2026

  • Contact

    Karin Gert Nielsen

    Visit California Nordics


About the opportunity

The full-day program includes news conferences (available at an additional cost). It will also feature a tour operator roundtable, a market update and one-on-one meetings in a workshop format. The Americas Travel Show is organized by Atlantic Link on behalf of Discover America, and strategic partners include Brand USA and the U.S. Travel Association.

Key benefits

  • High-impact exposure
    Showcase your U.S. destination or product to 250 travel trade and media professionals at a B2B workshop.
  • Exclusive networking opportunities
    Participate in news conferences, roundtables and one-on-one meetings to strengthen industry connections.
  • Strategic market insights
    Gain valuable updates and feedback from key market players to enhance your marketing strategy.
$160K

FY23/24 Nordics market investment
$300M

Nordics visitor spending in 2023

Tourism Economics

Global map showcasing the Nordics market.

Nordics Market Profile

The market profile report contains three sections:

  • Market landscape section offers a look at spending forecasts, arrivals and airlift to California.
  • Audience insights includes data on travel behaviors and accommodations and booking preferences.
  • California traveler and trip details includes data on leisure travelers’ airline reservations and top U.S. visited destinations.
View Nordics Profile

Questions about this opportunity?

Connect directly with program staff.

Staff headshot
Karin Gert Nielsen
Visit California Nordics
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