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Visa Destination Insights

Data on Visa spending provides an understanding of California traveler behavior

Now-Dec. 31, 2026

Overview

Visa Destination Insights provides comprehensive reports on international and domestic travelers to California. It includes Visa spending data from all countries with 10 or more transactions in a given destination and detailed breakdowns for U.S. cardholders by metropolitan statistical area. Insights extend to marketing segments and merchant category codes, offering valuable information for travel and tourism businesses.

Enhance your understanding of traveler behavior with Visa Destination Insights and drive strategic decisions that boost California tourism.

Ways to engage


Opportunity information

  • Price

    Variable

  • Dates

    Ongoing

  • Contact

    Graham Gee

    Research Manager


Key benefits

  • In-depth traveler insights
    Understand spending patterns and traveler demographics to refine marketing strategies.
  • Market segmentation
    Access detailed data segmented by international and domestic travelers and enhance targeted marketing.
  • Actionable data
    Use comprehensive reports to make informed decisions, driving growth and enhancing visitor experiences.

Interested in this opportunity?

Connect directly with program staff.

Staff headshot
Graham Gee
Research Manager
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