Data on Visa spending provides an understanding of California traveler behavior
Now-Dec. 31, 2026
Visa Destination Insights provides comprehensive reports on international and domestic travelers to California. It includes Visa spending data from all countries with 10 or more transactions in a given destination and detailed breakdowns for U.S. cardholders by metropolitan statistical area. Insights extend to marketing segments and merchant category codes, offering valuable information for travel and tourism businesses.
Enhance your understanding of traveler behavior with Visa Destination Insights and drive strategic decisions that boost California tourism.