Overview
Visit California establishes partnerships with key brands like Hotelbeds to amplify reach and put heads in beds for California hotels. Hotelbeds is the world’s largest B2B lodging distributor and leading travel technology provider. The company works with 300,000 hotels and 64,000 B2B travel distributors to provide the largest network possible to over 200,000 travel advisors in 65 countries.
The FY26/27 Visit California x Hotelbeds partnership will be promoting California across ten key markets: USA, Canada, Mexico, UK, France, Germany, Australia, China, Japan, and India.
Ways to engage
Participate in Hotelbeds program
Key benefits
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Discounted opportunityLeverage Hotelbeds' relationship with Visit California for reduced domestic rates and exposure to key international markets.
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Amplified reachReach domestic and global audiences through trusted travel advisors.
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A trusted marketplaceHotelbeds is the largest B2B accommodations marketplace in the world.
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Extended exposureThis year, California partners get complimentary exposure on The Luxurist, Hotelbeds Group’s luxury travel channel, connecting destinations and hotels with over 10,000 top-tier travel advisors across the U.S., Canada, Australia, and Mexico.
FY25/26 success metrics
177K
Room nights booked
175K+
Advisors reached worldwide
50M
Campaign impressions
