Upgrade your browser - Unfortunately, this site has updated features that cannot run on this version of Internet Explorer. Download a free upgrade of Internet Explorer.

Research & Trends

Data That Inspires Dialogue

Know Your Traveler

Select a region below to see our data

As global travel starts to rebuild, Visit California will also be rebuilding its marketing efforts in 13 international markets. Each market has its own distinct characteristics that inform recovery forecasts and traveler profiles. Take a closer look at the economic, public health and consumer sentiment data across each country.


Take a closer look at each of Visit California’s key opportunity markets.