California International Market Share in 2025

Summary of California's share of international visitation and spending compared to the total U.S. for each of the state's 13 priority international markets.

• California welcomed 16.4 million international visitors in 2025, capturing 24% of all international visits to the United States, up from 22.8% in 2024.
• International visitors spent $25.4 billion in California in 2025, representing 18.3% of all international visitor spending in the United States.
• Mexico remained California's largest international visitor market, with 8.4 million visits—representing 46.8% of all Mexican trips to the U.S.—and $5.4 billion in visitor spending, accounting for 53.8% of total Mexican visitor spending in the U.S. It is one of the few markets to achieve market share growth relative to 2019.
• Canada remained California's second-largest international visitor market with 1.4 million visits, despite California capturing just 8.6% of all Canadian visits to the United States.
• California continued to capture a significant share of key long-haul markets, welcoming 42.8% of Australian visitors and 38.3% of Chinese visitors traveling to the United States.
• India remained one of California's fastest-growing international markets, with the state attracting 32.3% of all Indian visitors to the U.S., supported by steady growth in both visitation and visitor spending since 2019.