Research Dashboard

2025 Economic Impact of Travel

Travel Indicators Summary

Inflation rose to 3.8% in April, driven largely by higher gas prices, while consumer confidence fell to a historic low.
Inflation rose to 3.8% in April, driven largely by higher gas prices, while consumer confidence fell to a historic low. Despite economic headwinds, unemployment remained steady at 4.3%, and leisure travel demand continued to show resilience.
California’s hotel industry posted another month of growth, outperforming the U.S. overall, with San Diego and Orange counties leading gains.
International travel faced challenges, however, as airlift from priority markets declined 9% and non-resident arrivals fell nearly 15%, impacted by geopolitical instability and seasonal travel timing. Japan and Mexico were the only priority markets to record growth in April.

Source: Visit California and third-party data sets