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2025 Economic Impact of Travel
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Travel Indicators Summary
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  • In August U.S. macroeconomic indicators showed fa slight re-acceleration in inflation and retail gas prices , accompanied by a modest decline in consumer sentiment.
  • Domestic traveler sentiment remained steady in August, supported by strong long-term optimism and continued enthusiasm for leisure travel.
  • California’s lodging sector maintained positive momentum in August. Statewide RevPAR increased 6.3% year over year to $148, significantly outpacing the 2.0% growth recorded nationally.
  • Nonstop seat capacity fell 9.0% and international air arrivals declined 6.7%. Canadian (+3.0%) and Mexican (+7.4%) arrivals increased, while most overseas markets declined.

Source: Visit California and third-party data sets

Visitation and Spend Forecast

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Total annual travel spending & visitation

Source: Tourism Economics

State and Regional Lodging Forecast

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Occupancy forecast

Source: Tourism Economics

Lodging Performance

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Hotel Occupancy

Source: CoStar

Airlift

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Nonstop seats to California

Source: Cirium

International Arrivals

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Nonresident arrivals at California ports of entry

Source: NTTO, CIC Research

Airport Passenger Traffic

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Airport Passenger Traffic by Month

Source: Individual Airports

International Market Share

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Spending and share in 2025

Source: Tourism Economics

Resident Sentiment

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Resident perception of travel & tourism

Source: Omnitrak