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2024 Economic Impact of Travel
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Travel Indicators Summary
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  • Several key macroeconomic indicators for October were unavailable due to the federal government shutdown. Consumer confidence, however, continued to decline, reflecting growing concerns about the economy heading into the holidays.
  • Traveler sentiment held steady in October, though concerns about travel costs and personal finances rose slightly. International leisure travel continues to pose strong competition to domestic travel.
  • Shifting Jewish holiday and convention dates made year-over-year comparisons for September and October challenging, with the federal shutdown adding pressure. Despite this, October was positive: demand was flat, revenue rose 4% on strong ADRs from Dreamforce, and RevPAR grew 4%, ending a four-month decline.
  • Nonstop international airlift from California’s priority markets fell nearly 2% year-over-year. Arrivals at state ports dropped 9% in October, the sixth consecutive monthly decline. Canadian arrivals were down 23%, but the drop has moderated since August (-38%), suggesting the low point may have passed.

Source: Visit California and third-party data sets

Visitation and Spend Forecast

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Total annual travel spending & visitation

Source: Tourism Economics

State and Regional Lodging Forecast

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Occupancy forecast

Source: Tourism Economics

Lodging Performance

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Hotel Occupancy

Source: CoStar

Airlift

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Non-stop seats to California

Source: Cirium

International Arrivals

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Non-resident arrivals at California ports of entry

Source: NTTO, CIC Research

Airport Passenger Traffic

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Airport Passenger Traffic by Month

Source: Individual Airports

International Market Share

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Spending and share in 2024

Source: Tourism Economics

Resident Sentiment

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Resident perception of travel & tourism

Source: Omnitrak