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California Road Trip Republic

Visit California's new brand campaign, California Road Trip Republic (CRTR), provides an adventurous layer to the Dream Big global brand advertising program. Inspiring visitors to get off the beaten path and visit the lesser-known, hidden gems of California, CRTR is about a sense of freedom, discovery and transformation through transportation. The new OTV commercial spot is based on the song, “Born to be Wild,” and captures our distinct California lifestyle and attitude. So join in, buckle up, roll down the windows, crank some tunes, and ride with us — in the California Road Trip Republic.

Coming Soon

The California Road Trip Republic stakes claim to California as the preeminent destination for all things road trips and we invite all of our partners to participate. Visit California is creating a special Road Trip Republic Tool Kit that provides endless opportunities and assets for anyone who wants to “Ride with Us.”

Stay tuned for more details!

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