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California Road Trip Republic


Visit California's brand campaign, California Road Trip Republic (CRTR), provides an adventurous layer to the Dream Big global brand advertising program. Inspiring visitors to get off the beaten path and visit the lesser-known, hidden gems of California, CRTR is about a sense of freedom, discovery and transformation through transportation. The OTV commercial spot is based on the song, “Born to be Wild,” and captures our distinct California lifestyle and attitude. So join in, buckle up, roll down the windows, crank some tunes, and ride with us — in the California Road Trip Republic.

California Road Trip Republic Tool Kit

The California Road Trip Republic stakes claim to California as the preeminent destination for all things road trips and we invite all of our partners to participate. The intention of this tool kit is to provide you with assets and ideas that can help your destination leverage the California Road Trip Republic program. Additionally, below is a link to the Visit California Content Submission Tool where you can submit ideas for new road trips relevant to your region or highlight your local businesses.

Content Submission Tool


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