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Industry Relations Program

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The Industry Relations Program aims to help unify California’s travel industry and effectively reinforce the state’s global position as a premier travel destination around the world.

Industry Relations Program

The program includes numerous touchpoints with which to engage with Visit California, including through designated regional representatives, Visit California speaker opportunities, and exclusive presentations at Visit California headquarters.

Director of Client Relations

The Director of Client Relations is your go-to person for all things Visit California. They provide in-depth information on all the ways to engage with Visit California and leverage the organization’s global resources to boost travel to your destination or business. They are also the eyes and ears of the industry and your point person for feedback and questions regarding the Visit California program.

Meet your director of client relations.

Speakers Desk

Speaking events are a fundamental way in which Visit California engages with Golden State travel and tourism industry partners and broader audiences alike to highlight the value of tourism marketing and emphasize the industry’s impacts on the state’s economy and culture.

Do you have a conference or an event that would benefit from Visit California’s participation and would like to request a speaker? Email speakersdesk@visitcalifornia.com.

Destination Mixer Program

This program, which replaces the “Third Thursday” events, provides Visit California’s staff and agency partners with an overview of the travel experiences in destinations across the state. Multiple destinations within share regional intelligence, marketing updates and generally help our staff to better promote regional tourism.

Due to the vast wealth of destinations across the state and high interest in the program, Destination Mixer Program events are booked a year in advance. If you would like to participate, contact Industry Relations Coordinator Ashley Bisek

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