Club California India

Club California is an international training series and educational platform designed to engage and motivate travel advisors and tour operators to develop and sell California product. Participating partners receive dedicated opportunities to address international audiences directly or through in-market representation. Programs are cost effective, giving California partners of all sizes an opportunity to increase international business.

Seminars are held in California’s highest spending international markets where travel advisors influence consumer booking decisions. Advisor education is a proven pillar of travel trade marketing, as it builds familiarity and trust. Advisors are much less likely to risk their reputation with their clients by booking unfamiliar destinations — and overseas advisors may simply not know about many of California’s hidden gems.

Club California India will be hosted in New Delhi this year, inviting agents in and around Delhi Region. The target audience will be senior travel advisors and decision makers from various companies, including regional tour operators, independent travel companies, online companies, luxury travel companies etc.

Club California is Visit California's flagship travel trade training platform, designed to bring the Golden State directly to frontline travel advisors and key decision-makers. The program strengthens trade relationships while enhancing product knowledge, equipping agents with the confidence and tools to effectively promote California and convert interest into bookings. Having consistently delivered strong engagement and partner value in India, Club California continues to be a key platform for destination education.

The Delhi edition will expand its reach by inviting travel advisors from Delhi and key markets across North India, providing California partners with the opportunity to educate a broader, high-value audience. Northern India remains an important outbound region with strong demand for the U.S., excellent air connectivity, and a growing base of affluent leisure, family, luxury, and FIT travelers.

Visit California aims to train approximately 50 travel advisors, immersing them in California's diverse experiences and positioning the destination as the Ultimate Playground. The program will combine destination education with interactive networking and a hands-on creative activity that reflects California's playful spirit, creating a memorable learning experience while strengthening relationships with the travel trade.

Each participating partner will deliver a seven-minute training presentation showcasing their destination or product, with an emphasis on experiences that resonate with the Indian market, including family travel, outdoor adventures, sports, entertainment, culinary experiences, road trips, what's new etc. Interactive elements such as a team-building activity, destination quiz, Q&A session, lucky draws, giveaways, and personalized participation certificates will further enhance engagement and create a memorable learning experience.

• Inspire key travel advisors
  Invited advisors have large clientele and participate in an immersive event with high production values and engaging networking.
• Expert in-market support
  Visit California’s international offices are headed by leading in-market travel experts with deep industry and media connections.
• Affordable international marketing
  Generate bookings by many potential visitors by inspiring a small number of influential travel advisors.
• Visit California’s global investments
  Visit California’s global investments increase mindshare in markets, increasing overall visitation.