Overview
Building on the success of Visit California's partnership with Wanderlust Magazine for phase 1 in early 2026, phase 2 will see Wanderlust crown California 'Destination of the Year,’ delivering an industry-leading, interactive platform that elevates the state as one of the world's most aspirational, diverse and sustainable destinations.
Ways to engage
Now available
Participate in the Wanderlust U.K. co-op
About the co-op
This opportunity offers inclusion in a comprehensive, multichannel media campaign with Wanderlust Magazine, the UK's No. 1 consumer travel magazine. Spanning print, digital, social, podcast and a live Reader Event, the campaign delivers exceptional value for buy-in partners against Wanderlust's standard rate card.
Through premium storytelling, expert voices and trusted third-party advocacy, the campaign will inspire consideration amongst affluent travellers while showcasing the remarkable diversity of California's 12 distinct regions.
Availability is limited, with a select number of partnership packages available.
Pricing details
Tier 1 - $15,000
(two available)
- Dedicated podcast episode (usually priced at $20,000)
- One full page print ad (usually priced at $20,000)
- Rotating destination billboard banner on the California digital 'Hub'
- Branded content section on the California digital 'Hub' (which includes eight tiles with text in a dedicated carousel)
- One e-newsletter with 'Destination of the Month' thumbnail
- One inclusion in a California carousel social post
- Participation in a Wanderlust Reader Event (details & date to be confirmed - tentatively scheduled for November 2026)
Tier 2 - $10,000
(one available)
- Dedicated podcast episode (usually priced at $20,000)
- One full page print ad (usually priced at $20,000)
- One e-newsletter with 'Destination of the Month' thumbnail
- One inclusion in a California carousel social post
Tier 3 - $5,000
(two available)
- One full page print ad (usually priced at $20,000)
- One e-newsletter with 'Destination of the Month' thumbnail
- One inclusion in a California carousel social post
Key benefits
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Elevate California as a global travel leaderLeverage Wanderlust Magazine’s platform to position California as the ‘Destination of the Year,’ highlighting its diversity, sustainability and aspirational appeal.
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Multichannel exposure with premium storytellingReach affluent travelers through print, digital, social, podcast and live events, showcasing California’s 12 distinct regions with trusted advocacy.
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Exceptional value for limited partnershipsAccess exclusive, high-impact packages at a fraction of Wanderlust’s standard rate card, with limited availability for maximum ROI.
