Poppy Awards (Industry Recognition)
The Visit California Poppy Awards are a biennial contest that honors the best and brightest of California tourism promotion. The awards are bestowed in even-numbered years.
Winners are selected by a panel of industry marketing experts in 9 categories ranging from best public relations campaign, to best digital campaign to best cooperative marketing campaign.
POPPY AWARDS FINALISTS
- Best Overall Marketing Program - $2 million and up
The Disneyland Resort
Los Angeles Tourism & Convention Board
Visit Napa Valley
- Best Overall Marketing Program - $500,000 to $2 million
Greater Palm Springs Convention & Visitors Bureau
San Diego Zoo Global
Visit Santa Barbara
- Best Overall Marketing Program – less than $500,000
Greater Palm Springs Convention & Visitors Bureau
Passport Resorts
San Francisco Travel Association
- Best Digital Campaign
Monterey County Convention & Visitors Bureau
San Diego Tourism Authority
Visit Anaheim
Visit SLO CAL
- Best Social Media Campaign
Mono County Tourism
Squaw Valley Alpine Meadows
Sonoma County Tourism
- Best Content Marketing Initiative
City of SLO Tourism Business Improvement District
North Lake Tahoe Visitor Bureaus
Terranea Resort
- Best Cooperative Marketing
Pebble Beach Resorts
Visit Anaheim
Visit West Hollywood
Yosemite Gateways
- Best Public Relations Campaign
Greater Palm Springs Convention & Visitors Bureau
Los Angeles Tourism & Convention Board
San Diego Tourism