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Visit California Outlook Forum

Q1 2018 | Starting at $599


Visit California’s Outlook Forum is the Golden State travel and tourism industry’s premier annual event. The event provides a platform for California’s tourism community to mark successes and share insights into the latest trends, research and marketing tactics, featuring expert speakers from the world’s biggest organizations and destinations who share a high level of market intelligence and brand expertise.

Download session and keynote presentation here:

  • Around the World in 60 Minutes
  • Breaking Through - Storytelling That Resonates
  • California Global Ready India
  • Challenge and Change - Mapping Travels Unknowns
  • Changing Channels - Working with Digital Influencers
  • DMO CEO Roundtable
  • Finding True North - Tourism's Decade of Change
  • Gated and Ungated - Tomorrow's Entertainment Experiences Today
  • Nine Steps to Data Based Content
  • Outlook X - All-Stars Return
  • Personalizing Trade for Today's Traveler

     Outlook Poppy Awards

    Poppy Awards (Industry Recognition)

    The Visit California Poppy Awards are a biennial contest that honors the best and brightest of California tourism promotion. The awards are bestowed in even-numbered years.

    Winners are selected by a panel of industry marketing experts in 9 categories ranging from best public relations campaign, to best digital campaign to best cooperative marketing campaign. 


    • Best Overall Marketing Program - $2 million and up
      The Disneyland Resort
      Los Angeles Tourism & Convention Board
      Visit Napa Valley

    • Best Overall Marketing Program - $500,000 to $2 million
      Greater Palm Springs Convention & Visitors Bureau
      San Diego Zoo Global
      Visit Santa Barbara

    • Best Overall Marketing Program – less than $500,000
      Greater Palm Springs Convention & Visitors Bureau
      Passport Resorts
      San Francisco Travel Association

    • Best Digital Campaign
      Monterey County Convention & Visitors Bureau
      San Diego Tourism Authority
      Visit Anaheim
      Visit SLO CAL

    • Best Social Media Campaign
      Mono County Tourism
      Squaw Valley Alpine Meadows
      Sonoma County Tourism

    • Best Content Marketing Initiative
      City of SLO Tourism Business Improvement District
      North Lake Tahoe Visitor Bureaus
      Terranea Resort

    • Best Cooperative Marketing
      Pebble Beach Resorts
      Visit Anaheim
      Visit West Hollywood
      Yosemite Gateways

    • Best Public Relations Campaign
      Greater Palm Springs Convention & Visitors Bureau
      Los Angeles Tourism & Convention Board
      San Diego Tourism