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2020 Outlook Forum

February 2020 | Starting at $999


Industry leaders from around the world gathered for two days of enlightening sessions, inspirational speakers, and unforgettable events at the seaside Marriott Marquis San Diego Marina.

Outlook Forum is California’s premier travel and tourism event where experts from every sector of the industry gather to share their insights and experiences about the latest trends, marketing tactics and research. Engage with industry partners and Visit California’s leadership, and examine together what the future will bring.

With over 800 attendees annually, Outlook Forum provides a unique opportunity to network with and learn from the organizations and individuals that are guiding the highest-level conversations impacting today’s travel market.

Past speakers include: U.S. Travel President & CEO Roger Dow; Food & Wine Editor in Chief Nilou Motamed; British Airways CEO Alex Cruz; AFAR Media Co-Founder Joe Diaz; Google Chief Evangelist of Brand Marketing Gopi Kallayil; CNN Travel Editor Lilit Marcus; Visit Iceland Director of Tourism Inga Hlin Pálsdóttir; Pinterest’s Global Head of Vertical Strategy – Travel, Tech, and Telecom Nicolette Harper; Chef and TV Host Tyler Florence; and many more.

Take a look at the 2020 Outlook Forum gallery to learn more about this past year's event.



2020 Poppy Awards Logo


The Visit California Poppy Awards are a biennial contest that honors the best and brightest of California tourism promotion. The awards are bestowed in even-numbered years as part of Outlook Forum.


Winners are selected by a panel of industry marketing experts in nine categories ranging from best public relations campaign, to best digital campaign to best cooperative marketing campaign.


Read here for more information about the 2020 Poppy Awards.