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Catch the Winter Wave

Visit California's premier winter campaign, Catch the Winter Wave, brings the state's iconic surf culture to the mountains. Through original content, digital advertising and integrated social media campaigns and activations, Catch the Winter Wave showcases California's surf-to-slopes experience for winter-faring travelers around the globe. The campaign now features off-mountain activities ranging from hanging with the locals at an apr├Ęs ski bar, hitting the rink on ice skates and getting amped on snow biking tours.

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