IPW L.A. California Plaza
May 2024 | Starting at $25,000
In partnership with Los Angeles Tourism, Visit California will roll out the red carpet for global trade and media partners when U.S. Travel’s IPW returns to California in May 3-7, 2024. Visit California will maximize every opportunity to showcase the Golden State in collaboration with the statewide industry. The state’s welcoming spirit and signature brand of hospitality will come to life through an immersive California Plaza experience, which will feature a series of daily activations during peak foot traffic periods as well as branded lifestyle vignettes with an emphasis on live entertainment and sports.
Key Dates
Enrollment Dates
- 5/11/2023 - Start
- 9/1/2023 - End
In-Market Dates
- 5/3/2024 - Start
- 5/7/2024 - End
Fees
- $150,000 - Platinum
- $100,000 - Icon
- $50,000 - Golden
- $25,000 - Silver
- $ - In Kind
Contact Information
California Plaza Sponsorship Packages
Visit California is offering five sponsorship tiers: four designed for DMOs and one for other California hospitality businesses and attractions. Sponsorship spaces are limited and will be filled on a first come, first served basis. There are a total of 30 partner buy-in opportunities, which will cover the cost of creative services, food and beverage and the space build-out according to your destination’s brief. The cost will also cover enclosing the space for overnight safety along with onsite security. Visit California’s creative team is available to help partners create and brainstorm concepts that meet your destination’s goals and provide onsite build, set up and teardown services along with arranging any rentals needed to execute your vision.
- Platinum: $150,000 (4 Destination Partner Spots Available)
Deliverables: 30x30 Space, F&B Station, Custom Branding, Thematic Lounge and Activation, Pre-Event Promotion - Icon: $100,000 (6 Destination Partner Spots Available)
Deliverables: 20x20 Space, F&B Station, Custom Branding, Thematic Lounge, Pre-Event Promotion - Golden: $50,000 (6 Destination Partner Spots Available)
Deliverables: 10x10 Space, F&B Station, Custom Branding, Pre-Event Promotion - Silver: $25,000 (7 Destination Partner Spots Available)
Deliverables: One-Time Activation (morning or night), Pre-Event Promotion - In Kind: Themed Presence (7 Partner Spots Available)
For individual assessed businesses such as attractions, entertainment venues and retailers; also open to sports teams.
Deliverables: One-Time Experience, Pre-Event Promotion
Other Co-Ops You Might Be Interested In
