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AAA Club Adventures Co-op

April - June 2021 | $8,000

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Visit California is working with AAA Travel, one of North America’s largest leisure travel agency networks, to enhance California’s brand image and product offerings in domestic market. The inaugural AAA Club Adventures Agent Summit will reach 3,000+ nationwide AAA travel agents with destination trainings, educations, and product offerings. California will be a premier sponsor at the summit. We have negotiated for California partners to have an upgraded, customized agent portal page that will be live through 2021, and the access to portal page CMS to make edits anytime. Pre- and post-summit promotions and communications will ensure California partners stay top of mind of AAA nationwide agents and get ready for further domestic market recovery in 2021.

Key Dates Co-op Detail Page Co-op Detail Page

Co-Op Enrollment Dates
  • 3/4/2021 - Start Date
  • 4/1/2021 - End Date
Co-Op Dates
  • 4/1/2021 - Start Date
  • 6/30/2021 - End Date

Fees Co-op Detail Page Co-op Detail Page

  • $8,000 - (Maximum Capacity of 8 DMO Partners)

Contact Information Co-op Detail Page Co-op Detail Page

Campaign deliverables included in the $8,000 buy in:

  • Club Adventures: Adventure Center Page
    • Profile created on Agent Center
    • 1 year access
    • A page curated with content by your destination- a dynamic page on Adventure Center  
    • Ability for agents to bookmark Destination Page  
  • AAA Travel “Catalyst” Virtual Agent Summit on May 24-27, 2021
    • Pre-show engagement
    • Virtual destination shared booth at summit
    • Event inclusions
    • Post-show engagement  

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