ADAC Reisemagazin

The ADAC Reisemagazin is Germany’s No. 1 travel print publication, published bi-monthly by the German Automobile Club (ADAC), with a circulation of 56,868 and an estimated ad value of $24,825.71 per page. The magazine caters to travel enthusiasts, showcasing a mix of stunning photography and insightful articles on global destinations. Each edition focuses on a particular destination or travel theme, offering comprehensive tips, cultural perspectives and practical advice to enrich readers' journeys. Known for its expert coverage on topics like road trips, city guides and local traditions and food, the magazine targets a diverse and affluent readership. Readers are described as affluent, trendsetting and innovative, valuing high-quality experiences both during and beyond their travels. They are culturally curious, value-conscious and enjoy feeling like locals when exploring new places. The magazine’s motto, "Feel like a local - Enjoy and experience the extraordinary," encapsulates this ethos.

The ’Ultimate Playground’ editorial feature is a 48-page special published in the magazine's signature look and feel, focusing on California. It includes genuine articles penned by ADAC Reisemagazin's editors and freelance journalists with in-depth knowledge of California and its regions. Visit California will work closely with the editorial team of the ADAC Reisemagazin to develop the thematic direction of both the overall feature and the individual articles. The articles themselves are independently written by the journalists to ensure editorial independence and authenticity. Before publishing the magazine, two rounds of approvals are agreed upon.

Partners are invited to participate in this exciting opportunity either within the editorial feature or through advertorial/ad placements. The thematic focus for the editorial feature will be determined in joint consultations with partners beforehand. In addition, partners are invited to share briefing points, visuals, contacts to locals/storytellers/ambassadors and suggestions for journalists they have worked with successfully in the recent past (if applicable). The editorial authority resides with the magazine. No content will be published without the partners approval.

Objectives

• Spread the Ultimate Playground message in the most important travel publication in Germany and to a high-value and travel-savvy audience.
• Create a comprehensive, 48-page California editorial special of high journalistic quality that showcases the diversity of opportunities to play in California, including well-known and lesser-known destinations to both inspire and inform readers about their potential trip.

Interested partners can level this campaign up with the following components:

Editorial feature:

Tier 1: $4,500
Four-page editorial dedicated to your destination within the 48-pages Ultimate Playground feature.

Tier 2: $3,000
Two-page editorial dedicated to your destination within the 48-pages Ultimate Playground feature.

Tier 3: $500
Accommodation or activity tip 

Advertorial or ad placement (Fee per page):

Tier 1: $2,000
Exclusive opportunity to place an advertorial or ad on the inside back cover of issue 1/2025 (max. one)

Tier 2: $1,500
Advertorial or ad / page (can be placed in the same or in other issues, max. four)