Western China Product Upgrade Co-op with Tours for Fun and Champion Holidays

Visit California China is partnering with local leading tour operators Tours for Fun and Champion Holidays to target Western China's middle- and upper-class tourists. Leveraging the tour operators’ distribution and promotion channels, Visit California China aims to develop high-quality, in-depth mono-California products featuring the state's luxury, family, and entertainment travel resources. Tours for Fun will be focusing on online campaign promotions, while Champion Holidays will be providing its off-line channels for Visit California China to directly talk to consumers, as well as its e-commerce TMall (Taobao) channel.