Eastern China Co-op with U-Tour
October - December 2017 | Starting at $20,000
Visit California is launching a joint campaign with UTour pushing the message “Upgrade Your Travel Experience in California” in FY17/18. The co-op leverages the tour operator's specialization in quality product development and promotions, focusing on high-end mini and customized groups, with promotions targeting Chinese middle- and upper-class tourists seeking luxury and flexible travel experience. The co-op further expands California product development in Eastern China region and aims to reach consumers through UTour’s vast network.
Key Dates
Enrollment & Prep
- 1/1/2017 - Submission Start Ongoing
- 9/30/2017 - Submission End Ongoing
Enrollment & Prep
- 10/1/2017 - Program Start
- 12/31/2017 - Program End
Fees
- $20,000 - Co-op with U-Tour targeting Eastern China Region
Contact Information
Walt Wang
wwang@visitcalifornia.com
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