Jalpak 60th Anniversary Campaign
May - June 2024 | $2,000
Visit California is partnering with Jalpak, the official tour operator of Japan Airlines, on a booking campaign to run in May/June to encourage travel throughout California and drive bookings to gateway cities serviced by Japan Airlines: Los Angeles, San Diego and San Francisco.
Key Dates
Enrollment
- 2/22/2024 - Start Date
- 3/15/2024 - End Date
In-Market
- 5/1/2024 - Start Date
- 6/30/2024 - End Date
Fees
- $2,000 - Buy-In
Contact Information
Marjorie Dewey
mdewey@visitcalifornia.jp
The campaign will feature a page on the Japan Airlines website, introducing California - The Ultimate Playground and spotlighting participating destinations. Jalpak will also release a San Francisco Bay Area wine and culinary tour aimed at affluent mileage program members. The campaign will be promoted through Jalpak’s owned channels reaching 900,000 avid travelers.
Opportunity
Buy-In - $2,000
Partner spotlight feature with map location on Japan Airlines website landing page
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