Near - Research
Ongoing | Cost Varies
Through Visit California’s new partnership, a range of discounted data and insights options are available. By leveraging Near's (formerly Uber Media) mobile location data, destinations have three ways to opt-into the co-op program: 1) Tourism Dashboard, 2) Custom Analysis and 3) Mobile Location Datasets.
Key Dates
- 1/1/2021 - Enrollment Starts
- 12/31/2022 - Enrollment Ends
Fees
- $ - Varies based on geography size
Contact Information
Graham Gee
ggee@visitcalifornia.com
Tourism Dashboard
Near’s Tourism Dashboard provides detailed data and insights on several visitor segments visiting a Destination area as well as smaller, individual Points of Interest within the destination area. Get monthly or quarterly updates detailing where your tourists come from, what they do, and their demographic background.
Near's Tourism Dashboard provides insights such as:
- Origin Markets
- Length of Stay
- Point of Interest Visitation
- Demographics
- In-Market Heatmaps
Other Options: Custom Analysis or Datasets
For those looking for more project based work, Near can provide a custom analysis for your destination. Scope it out with the Near team and analyze any data from 2018 onward.
Looking to access and manipulate datasets yourself or with your vendor partner? Near can provide you direct access to mobile location datasets that can be used for a variety of insights on visitors to any destination within California.
Pricing varies based on the population of the destination, however, all destinations receive 10% off both Near's Tourism Dashboard as well as datasets, which will be reflected in each custom proposal.
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