Getting started with Visit California
Get the most benefit from California's thriving tourism economy.
Overview
Industry.VisitCalifornia.com has the latest details on partnership opportunities including co-ops, industry programs, marketing campaigns, research insights and strategic international market support. Opportunities can be narrowed by target audience or channel and industry partners can get involved at any price point from free to more than $70,000.
Partner with Visit California to drive visitation to your business and access valuable resources, many at no cost.
Partnership opportunities
Reach your target markets with us and browse the partnership planner to narrow to the opportunities best for your business.
- Discounted media buy: Leverage Visit California’s global media buy to access negotiated discounts with key media platforms.
- Affiliate logo advantage: Increase discoverability of your website by adding the Visit California logo to your website footer.
- Value-added advertising: Promote your business on the California Now Network.
- Free travel guides: Order free copies of visitor materials to distribute to your customers.
- Local concierge services: Engage with your local California Welcome Center to increase visitation to your business.
Promotional benefits
- Website listings: Gain exposure for your business on VisitCalifornia.com.
- Consumer content: Tell us your story to be featured across the California Now Network, including 40 channels (such as podcast, social media, Visitor’s Guides and more) that reach more than 23 million consumers.
- Media exposure: Extend your global PR reach by sharing your newsworthy stories and showcase what’s new to be featured in Visit California’s media pitches, PR engagement and press resources.
Resources and networking
Discover incredibly valuable resources to stay ahead of travel trends and expand your industry connections.
- No-cost research: Access free research and latest tourism industry intelligence, all designed to help California tourism businesses grow.
- Marketing campaign alignment: Discover how you can leverage Visit California’s global marketing activity and statewide platform to bring the world to your business.
- Be a part of Team California: Participate in networking and educational events, including California’s premier tourism industry conference Outlook Forum.
- Stay informed: Create an account and subscribe to e-newsletters for the latest news and program opportunities. (link to create account)
